![]() ![]() This work offers a parsimonious and powerful explanation for the advantages of providing persuasive information within a narrative format and advances theory in narrative persuasion. Results from a laboratory-based, preregistered experiment ( N = 554) support our primary argument that narratives are processed more fluently (easily) than non-narratives, and when processing is eased, persuasion becomes more likely. Accordingly, we 1) examine whether narratives are indeed more persuasive than non-narratives and 2) evaluate two theoretical mechanisms that could be responsible for these effects. We argue there is room for greater understanding about why this may be the case. ![]() ![]() Theory suggests that people are more persuaded by information presented within a narrative. 2Department of Communication, Center for Mind and Brain, University of California, Davis, Davis, CA, United States.1School of Communication, The Ohio State University, Columbus, OH, United States. ![]()
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